CCMG Organizes a Lecture on ‘Metaphor and Media’ by Prof. Sawhney

University’s Centre for Culture, Media and Governance (CCMG), organized an extension lecture on “The role of Metaphors in the Creation and Institutionalization of New Media”, on July 25, 2011, at the Nelson Mandela House in Jamia.

Professor Harmeet Sawhney, the Director of Graduate Studies at the Department of Telecommunication, Indiana University, Bloomington, USA, delivered the lecture.

Sawheny said that metaphor plays a pivotal role in New Media. When photography was invented it became easier in making models, maps, diagrams, besides helping other concerned spheres to function well.

He said that the development has traveled from telegraphy – electricity – railroads – highways – mobile – cable – wi-fi – flying cars and so on.

While talking about the research stream, he also described about Heuristic models, Universalisation of systems, Dynamics of system developments and Metaphor.

Sawheny holds a Ph.D in Communication from University of Texas, Austin, TX.